Mission
TO DELIVER HIGH-QUALITY BEACHWEAR
that’s casually sophisticated, simple with an audacious flair, and all for the consumer who embodies a little bit of it all.
Purpose
TO GIVE MEN THE CONFIDENCE THEY NEED
in any situation - to keep their feet firmly planted on the ground and their toes on the sand.
Vision
TO BRING STYLE & GRACE
everywhere there is sand, sun and sea.